ib.
Portfolio

Work

Five different problems, five different approaches. Pick one and see how it went.

AI SaaS · Landing Page

Designing a landing page that doesn't tell a story. It is one

Total creative freedom, one hidden instruction, 48 hours.

Read case study
Designing a landing page that doesn't tell a story. It is one
Fashion & Retail · Logistics

Bringing digital workflows into a physical environment

Five systems, no single source of truth. Manual workarounds every single day.

Read case study
Bringing digital workflows into a physical environment
Financial Technology

Designing a funding application flow that people could actually complete

Multi-step, multi-document, zero guidance. Most people gave up halfway.

Read case study
Designing a funding application flow that people could actually complete
Fashion & Retail · Mobile + Desktop

Designing for global store teams with different needs and different devices

Same team. Completely different needs. Completely different devices.

Read case study
Designing for global store teams with different needs and different devices
Facility Management · SaaS

When powerful software becomes too complex to use

A platform with everything. That users actively worked around.

Read case study
When powerful software becomes too complex to use
More about me